Marketing

I often get asked the question, “What the !@#$ Does Marketing Do?” I’m taking a stab at the most common questions, and misunderstandings, that that have come my way in the wacky world of component marketing. I’m not sure where it will go. Hopefully it will be fun and useful. Maybe I’ll learn how to write more articulately. Cheers - Iain

• What the !@#$ Does Marketing Do? — Part 1 - Theory
• What the !@#$ Does Marketing Do? — Part 2 - All Hands On Deck
• What the !@#$ Does Marketing Do? — Part 3 - Who Is The Customer?
• Beauty & The Beast - Part 4 - What the !@#$ Does Marketing Do
• Aargh — the Press Release
• Nothing - Part 5 - What the !@#$ Does Marketing Do?
• Freak Out - Part 6 - What the !@#$ Does Marketing Do?
• Connect - Part 7 - What the !@#$ Does Marketing Do?
• I Forget What 8 Was For? - What the !@#$ Does Marketing Do?
• Agitating the Marketing Guy in Me
• Oops 1 2 3 7 Doesn’t Work

presentations

• Introduction - Sept 18 Big .pdf ver 1.1
• #2 Marketing Case Study
• #3 What Does Marketing Do? “The Pursuit” - TEC UBC