Below are some comments from Cisco (Chambers & Volpi) regarding security for content. These comments make me very curious to see how Cisco handles the IPTV phenomenon. They battled for over 15 years to have their IP Network Model be king. They were the underdog, pundits stated that IP networks couldn’t do real-time networking. Then Cisco finally got VoIP to work, “et voila” everyone now believes that IP can do it all. The good/bad news for many of Cisco’s customers is that IP networking puts all the smarts at the edge. This is good if you’re a Hosted Application, Enterprise, or Consumer. But bad if you’re a guy who wants to make money off the pipes ( ie Telco’s). This also points out that Cisco is gonna doing loads of development in “Edge Gear”, ’cause the core is supposed to be “stupid”. I still believe that telco’s just don’t fit with the other 3 customer groups. Anyways, I’m curious to see how they play as the top dog.
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As router king Cisco moves deeper into the video world, you can be sure of one thing: John Chambers and Co. will do all they can to help network owners and content providers battle pirated material. In fact, after his keynote speech Tuesday, Chambers told us that security was a key differentiator between Cisco and other video-delivery technologies.
In talking to service providers and content creators, Chambers said, the difference is ‘they trust us — and maybe that’s not the same as with their other partners.’ Chambers said that Cisco is ‘not ready to talk yet’ about its full plans for protecting video content online, but that it is something it is already working on with network owners and content creators.
At a later-morning panel at Cisco’s analyst conference in San Jose, Mike Volpi, Cisco senior VP for the routing and service provider business, took a swipe at YouTube, saying that while the content on video-sharing sites is great, ‘there’s a lot of stolen music on those [user-created] videos. We [Cisco] want to make sure that the entertainment is there, but there’s no theft there.’
The pirates-overboard stance is not a surprise, given that Cisco currently makes shiploads of money selling secure networking gear to enterprises and service providers. The real challenge may be to build something as wide open as YouTube but as secure as your Comcast cable connection. Chambers’ quote about Cisco’s desire to be ‘the major company in IT and communications’ is also applicable to the secure-video idea: ‘It’s not going to be built in the next year or two.’