WRKoss has thoughtful/mind_bending (and long) post on the process of making decisions. I’m in full agreement that teams need to manage the process of “Listening & Reacting”, but otherwise his post is hard to digest quickly. Hardcore marketers should read his full post when they’ve got a free 30min.
After reading it “hardcore marketers” should note that it is never good to say “that you’re managing the “Listening & Reacting” process” to any senior executive. They expect this to occur, and know that this is an entry into a very long discussion which they don’t have time for. That is why they want to hear what your decisions, and specific actions are. The best way to get them to agree to your ideas is to implement something like WRKoss mentions. Your team will make much better decisions, and will be ready to support them if required. Supporting your decisions will be required 1-on-1 & in the back rooms, but never ever present it to a full audience. This is a show stopper. It’s not personal, it is just the fact that this discussion quickly becomes information overload. The litmus test of “show me in 10 slides or less” is time honoured for a reason. If you can pass it, then you’ve done all this other stuff, and then you’ve earned the right to go into depth. If you haven’t done this other stuff, or have never heard of it, You’re toast. The sooner you realize this the better.
— iain — Here is the link
(Via Technology and Geopolitics.)