I’ve been intending to comment on Steven Blank’s, The Four Steps to Epiphany for a while now. It has taken me longer to digest than I first thought.
So far I really like the following.
- Your “product/idea/customers/model” is all a hypothesis at the beginning.
- It is not fact.
- The sooner you “get out of the building”, test it out & iterate it, the better.
- Reminds me of a previous post.
- Customer Discovery Rules
- “Facts are outside the building, opinions are inside.”
- “Solve a problem that customers say is important and valuable”
- “Does the product concept solve that problem”
- The setting of time expectations for entering different markets ❗ ( I find this a big point. It’s good to see an expert write it down. )
- The introduction of a Customer Development Process (CDP) in parallel with Product Development process.
- The concept that this CDP is often very different from traditional sales, marketing, and development efforts.
- “Stop selling, start listening”
More on this later. Hopefully I’ll have something more coherent 😉