EETimes.com – The truth about last year’s Xbox 360 recall: tip to Andrew@Nyquist for spotting this. I had to post it ’cause it is a Application Specific Semi-vendors dream story. The gist is of the story is that MSFT decided to do their own chip design using TSMC ( what I call an ASIC – Application Specific Integrated Circuit) instead of having ATI design the chip ( which is normally called an ASSP – Application Specific Standard Product). Unfortunately, the MSFT-ASIC didn’t work and they had to go with ATI in the end.
I’m sure that the sales and marketing departments of PMCS, VTSS, AMCC, BRCM, MRVL, ATI, etc are loving this story.
I have to say that the usage of ASSP and ASIC in this EE Times story was butchered very badly.