Perceptions | iPod’s Instant Success

I’m always fascinated by the perceived “instant” success of the iPod. It’s more like a text book case of getting thru Roger’s Technology Adoption Lifecycle, or Crossing the Chasm one step at a time.

Have a look at the iPod sales history on Wikipedia. It was in the 4th year with the 4G versions that iPod really took off.

Add in development time for the first version and that is something like 6 years to “Instant Success”.

Also note that Apple did a ton of work developing the Digital Music Eco-System to support iPod. Huge things like iTunes software, the iTunes store, the legal issue of getting songs on line, etc.

Fascinating stuff

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