Yikes. Yes is Seth’s response to the question “Is Marketing evil?” He follows up with his view that not all marketers are evil. In the end his answer sounds like the description of a gun — it’s a powerful tool that can be used for good and evil. It’s our choice on how to use it.
Here are the key points extracted verbatim from Seth’s post.
- Marketing works
- Is marketing evil? Based on a long career in the business, I’d have to answer ‘yes.’
- Are marketers evil? Based on a long career in the business, I’d have to answer ‘some of them.’
- Just like every powerful tool, the impact comes from the craftsman, not the tool.