Link | iPhone App Store Secrets » Fred Wilson

Fred points to a cool presentation on iPhone Apps from Pinch Media. Looks like apps that “stick” are very rare.

  • slide 15 – Long term audiences are ~ 1% of total downloads
  • slide 15 – paid applications retain users longer than free apps, although drop is is still pretty steep. (
  • slide 13- Users returning vs Age Since First Used. Wow 😦 and free apps drop off faster!