It became clear to me that the mission of marketing in most companies has to be to support sales. … “Sales is the sharp end of the stick, and marketing at best, is the stick.” » Steve Blank The Sharp End of the Stick
This is a very good “what does marketing do” post. It gets right to the heart of “Marketing vs Sales” politics/wars. The two biggest egos in the room are not gonna work it out amongst themselves. It’s got to be defined up front. Sales is the most important thing. End of story.