Seth’s Marketing Pitch for H1N1 Vaccine

PS if I was marketing the swine flu vaccine, I’d name it after a kid who died last season and put her picture on the release form. » Seth Godin

Seth was on a rant yesterday about how many people still rely on gut instinct to make decisions on complex issues. We’re (bad) amateur scientist’s. He says that more than half of NY parents chose to keep their kids out of H1N1 vaccine programs in its first week.

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