Seth Godin’s “Purple Cow” Ted Talk is still “remarkable”.
I like how Seth starts with the no-brainer idea of “sliced bread”. Yup “Sliced Bread” sucked for 15 years, it was not an instant hit.
More On Purple Cow Book
He argues that the only way to cut the hyper-clutter of products and advertising today is to innovate something new, unique and remarkable – like a purple cow.
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. (via Seth)