Alex Osterwalder & Team have put together a 6 useful videos that illustrate the Business Model Canvas in practice. I particularly like videos 4 and 6. Video 4 describes how to analyze your canvas with respect to external attributes like Market Forces, Key Trends, Industry Forces, and Macro-Economic Forces. Video 6 describes how to present your Business Model Canvas to others. They are crisp and short & sweet.
- Ep 1 – Getting From Business Idea to Business Model – YouTube
- Ep 2 – Visualizing Your Business Model – YouTube
- Ep 3 – Prototyping – YouTube
- Ep 4 – Navigating Your Environment – YouTube – Adds in External Forces. Market Forces (Right), Key Trends (Top), Industry Forces (Left), Macro-Economic Forces ( Bottom )
- Ep 5 – Proving It – YouTube
- Ep 6 – Telling Your Story – YouTube – This is very useful example and instruction on how to “present” using the Canvas. Anyone using the Canvas will gain benefit viewing this.