What the !@#$ is modern Branding?
I keep meaning to write up a deeper post on this book. I really like this book because it is a collection of interviews from Brand experts over a wide range of experiences and applications. It has modern guys; like Dan Pink, Seth Godin, and Malcolm Gladwell and business examples from guys at Starbucks, Nike, and Coca Cola.
The key insight for me is that Branding is about “People and Problems they have” —
Page 210. Bill Moggridge. It’s interesting that as so many things change around us, the evolution of technologies, social relationships, and so on simarly change very fast. But that basic principle of human centered design — “start with people” — you can rely on it.