“The Lean Approach Videos” by Steve Blank and Kauffman FoundersSchool

Kauffman FoundersSchool and Steve Blank’s Lean Approach video series on YouTube

  • The Lean Approach: Introduction, 1:06
  • The Lean Approach: The Lean Method, 5:22
    • 0:50: There are No Facts Inside Your Building — Get Outside
    • 1:28: Using the Business Model Canvas
    • 1:49: Use Customer Development to Test Your Hypotheses
    • 2:44: What is a Pivot?
    • 4:24: No Business Plan Survives First Contact with Customers
  • The Lean Approach: Getting Out of the Building: Customer Development, 5:45
    • 0:24: What is Customer Development?
    • 1:09: How Do You Start the Customer Development Process?
    • 1:36: Customer Discovery is a Series of Conversations
    • 2:05: The Founder and Customer Development
    • 3:16: Real World Example of Customer Development
  • The Lean Approach: Customer Development Data, 2:13
    • 0:31: Designing Experiments to Test Hypotheses
    • 0:48: Doing Customer Discovery Without Collecting Data is a Sin
    • 1:06: Insight is Key
    • 1:49: Why Accountants Don’t Run Startups
  • The Lean Approach: Minimum Viable Products, 5:53
    • 0:18: What is a Minimum Viable Product?
    • 0:38: What to Test, Why to Test and How to Test
    • 2:05: You’re Not Building a Product … You’re Getting Customer Feedback
    • 2:53: Use MVPs to Run Experiments
    • 4:15: Real World Example of an MVP
  • The Lean Approach: Customer Acquisition and Archetypes, 9:07
    • 0:47: Get, Keep and Grow Customers
    • 1:00: Create Customer Demand
    • 1:46: Customer Archetypes: Getting to Know Your Customers
    • 3:35: Matching Archetypes to Acquisition
    • 5:28: Growing Customers: The Lifetime Value
    • 7:35: The Biggest Mistake in Customer Acquisition

Blog posts by Steve Blank describing the videos.

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