I’ve updated the “Entrepreneurship” slides that I present to UBC Engineering students each fall. /enjoy.
I first ask the question. “What is Entrepreneurship?”
I follow-up with my favorite definition of a business from Peter Drucker.
Then I address the questions:
- What is the journey like?
- What is the process?
- How do I learn about customers?
- How do I keep score?
I focus my answers on 5 Points — Purpose, You, Process, Customers, and Scorecard.
- Purpose » Drucker’s Purpose of Business,
- You » Martin’s Knowledge Funnel + Soft-Skills,
- Process » Blank’s Customer Development,
- Customers » Moore’s Crossing the Chasm + Product/Service Journey Sketch,
- Scorecard » Osterwalder’s Business Model Canvas.
I begin with “What Does A Project Look and Feel LIke?” (YC’s “Startup Curve” and Austin Kleon’s “Life of a Project”)
Then I focus on four fundamental personal skills –
- Communicating (Heath Brothers),
- Listening (Marshal Goldsmith),
- Helping (Edgar Schein), and
- Don’t Be An Asshole (Robert Sutton).
- I also add in the Growth Mindset (Carol Dweck) as part of Don’t Be An Asshole.
I used to call this talk “Entrepreneurship Fundamental Skills” and the nickname that emerged was “Dating Skills For Engineers”.