Think Like A Freak is highly entertaining and informative like the earlier Freakonmics books.
It contains some very useful GEMS.
I especially liked the Incentives 101 summary on page 135.
Number 5 is so ….
5. Never, ever think that people will do something just because it is the “right” thing to do.
Incentives 101
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I had the pleasure of attending a talk by Steven Levitt at UBC a few years back when “Think Like A Freak” came out. I’m glad I’ve finally read the book.
