Who Is the Customer? ( What Does Marketing Do? revisited )

A six year old post that still seems "extremely useful". /enjoy. Part 3 - Who Is The Customer? Why is that all of us can have a good meeting with a customer and then come back to the office to disagree with everyone else on what the customer wants? Most people are good at talking...

“Nothing” – What Does Marketing Do?

An awesome Product Manager will design themselves out of the picture. They aspire to be irrelevant. They trend to "Nothing". I'm going backwards thru my backlist of "What Does Marketing Do?". This is #5. /enjoy. --- When I started this series I wanted to the say the following things, but I kept getting off track....

Responding to “Freak Out”

Revisiting a response to the "Freak Out" post. After reading the "Freak Out" post my buddy Seattle Dave recommended that I read, "Leadership and the New Science, by Margaret Wheatley". I'm almost finished it and my first reaction is wow! 😯 This is awesome ❗ Just how many exclamation points can I put in a...

Freak Out – What Does Marketing Do?

I wrote "Freak Out" in 2007. Still has legs. I read somewhere a few years back ( I think it was in Harvard Business Review ) that the right level of stress/frustration for an executive is when "There are only 2-3 days per month when you want to give up, set the building on fire,...

Marketing “Connects” & “Lets Go”

The letting go part is hard ... The (New) Product Team’s success is dependent on getting those two groups ( The Customer and Rest of Company) to interact so well, that you can let go, and let the product take on “a life of its own.” Your goal is to do such a great job...