Talking to Humans by Gif Constable is a great Customer Development Interview primer. It extends on his earlier blog posts and discusses how Customer Development Interviews fit within the Customer Development process. Great Stuff and it is mostly “free”. It is available in .pdf, .epub, and .kindle (small fee).
tip to Denise Withers for introducing me to this book «smile»
More Customer Discovery Interview Readings
Here are useful Customer Interview readings and a video from Seth Godin on “Being Remarkable”.
Just for fun — I’ve included the Ted talk on the history of Botox. It is a “new market” story. Also a video from “Lainey Gossip” that describes customer archetypes in action.
Customer Interview Readings
The Gif Constable readings are the best place to start. If you want more KissMetrics has a great list of readings and resources.
- 12 Tips for Early Customer Development Interviews (Revision 3) » giffconstable.com
- 11 Customer Development Anti-Patterns » giffconstable.com
- 26 Resources to Help You Master Customer Development Interviews » KISSmetrics
– This is the motherlode of readings, includes Cindy Alvarez, Jason Evanish, Gif Constable, Brant Cooper, and more.
“Be Remarkable” Video by Seth Godin
Seth Godin on being “Remarkable”. Watch Seth’s “Purple Cow” Ted Talk — “How to get your ideas to spread” Fun and informative.
Botox History – New Markets.
Lainey Gossip – Customer Archetypes
Lainey Gossip there is a connection with creating archetypes.