Recommending “The Founders Dilemmas” by Noam Wasserman

I’ve been recommending The Founder’s Dilemma by Noam Wasserman a lot these days. I like how Wasserman takes a his empirical study of 10,000-ish startups and looks for patterns. The conclusion: People problems are the leading cause of failure in startups. The patterns he focusses on are: Career Dilemmas - Should I found? When? Why?...

What Does Marketing Do? ( In Theory ) Make Selling Superfluous

Revisiting Drucker's definition of Marketing -- What Does Marketing Do? (Part 1) {2006}. Still Useful. /enjoy. Here are the highlights. Theory Let's start by referring to Drucker. We get the following definition from pages 20 & 21 in "Essential Drucker". There will always, one can assume, be the need for some selling. But the aim...

Be Remarkable! ( Seth Godin’s “Purple Cow” Still Rockin’ )

Seth Godin's “Purple Cow” Ted Talk is still "remarkable". I like how Seth starts with the no-brainer idea of "sliced bread". Yup "Sliced Bread" sucked for 15 years, it was not an instant hit. More On Purple Cow Book He argues that the only way to cut the hyper-clutter of products and advertising today is...