Here are the final day presentations from the UBC SSE Kenya Mathare “Small” classroom. I’ll discuss one example — Super Yummy Peanut Butter. I posted the templates for the presentations here.
You will find that the Business Model Canvases are “lean”.
This is on purpose. We spent a lot of time with students honing in on their customer segments and the value proposition hypotheses for those customers. This is what the students are going to focus on for the next 12 months as documented in their Plan-of-Records. We used the Value Proposition Canvas to help them with these concepts.
All The Presentations
The businesses include — Photography (existing business), Fruit Shop (existing business), Hair Salon, Cosmetics Shop, Food Shops, Custom Jeans, Premium Peanut Butter (existing business), DVD Shop, Clothing Shop (existing business), and PlayStation Gamer Hangout (existing business).
Example — Super Yummy Peanut Butter
(You can click on the pictures to get a more detailed view.)
What you’ll see here is the planned growth of a home-based business into a small business. She has been selling directly to niche customers and has begun adding direct sales staff. Her Value Proposition of a “Premium Peanut Butter” has had “traction”. She is also looking at expanding her market outside of the city of Nairobi. The student has prepared for a loan to buy more equipment and set up an expanded shop outside her home. You will notice the 8% loan. It was challenging for us to accept that this is a good rate in Nairobi for a small business.
In Kenya this summer we asked our students to focus their “Final Day Presentations” on three points. We emphasized that presentation delivery should be “Quick, Crisp, and Visual”.
- 1. Describe Your Business Opportunity — Quickly And Crisply.
– We asked them to present a summary of their business opportunity in the “Business Model Canvas” format.
– We provided a “reminder” of the Business Model Canvas and a blank Business Model Canvas.
- 2. Describe Your “Plan of Record” — Project Plan, Timeline, And Priorities.
– We asked them to describe the tasks, milestones, and deliverables they needed to complete in order to achieve their high level goals.
– We provided them with a timeline with 4 topics, arranged in rows, that were discussed the most in our classes. This allowed the discussion to accommodate short term discussions around “getting a shop up and running” and the discussion we wanted to have around “how are you going to market & sell and to who?”.
- New Markets
- Get / Keep / Grow Customers
- Your Shop
- 3. Describe Your Finances.
– We asked them to summarize: Startup Costs, Loan Details, Income Statements, and gave them a stretch goal of discussing projected returns and a break even analysis.
– Here we provided them with a summary sheet and a extra sheet for projected returns and break even analysis.
The template documents are below. I’m hoping to present examples of the students work in future posts.
Here Are The Resources We Gave The Students
1. Business Model Canvas “Reminder”
2. Business Model Canvas Template
3. Plan of Record / Timeline
4. Financial Summary
5. Financial Summary – More