My Favorite Entrepreneurship Books (2015 Version)

Here is a visual view of my favorite "Entrepreneurship" books. My 6 super-favorites have bold blue borders. The Startup Owners Manual, by Steve Blank Value Proposition Design, by Alex Osterwalder and Yves Pigneur The Design of Business, by Roger Martin Humble Inquiry, by Edgar Schein Linchpin, by Seth Godin Leadership BS, by Jeffrey Pfeffer More...

Technology Sales Manifesto – Zero to One – by Peter Thiel

I really enjoyed Peter Thiel’s Zero to One. Right from the beginning he focusses on a startups job being creating new things instead of copying things that work. I was hooked right there. I also like he that recommends hiring people you actually want to work with. I was not expecting it to be a...

What Does Marketing Do? ( In Theory ) Make Selling Superfluous

Revisiting Drucker's definition of Marketing -- What Does Marketing Do? (Part 1) {2006}. Still Useful. /enjoy. Here are the highlights. Theory Let's start by referring to Drucker. We get the following definition from pages 20 & 21 in "Essential Drucker". There will always, one can assume, be the need for some selling. But the aim...

Who Is the Customer? ( What Does Marketing Do? revisited )

A six year old post that still seems "extremely useful". /enjoy. Part 3 - Who Is The Customer? Why is that all of us can have a good meeting with a customer and then come back to the office to disagree with everyone else on what the customer wants? Most people are good at talking...

“Nothing” – What Does Marketing Do?

An awesome Product Manager will design themselves out of the picture. They aspire to be irrelevant. They trend to "Nothing". I'm going backwards thru my backlist of "What Does Marketing Do?". This is #5. /enjoy. --- When I started this series I wanted to the say the following things, but I kept getting off track....