Fizz

This is a list of reading material relevant to “Entrepreneurship” in technology. For Students, have a look at Marc Andreesen’s post on Career Planning. Enjoy.

Table of Contents

• UBC
• Blogs
• Stanford
• Strategic Marketing & Business Books
• Market Analysis
• My Stuff
• Tools

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UBC

• BAEN 502 Managing New Venture Growth – my “customer development” course taught in fall of 2008. Based on Steve Blank’s “The Four Steps to the Epiphany” and his Berkely course.
• Tech Venture Formation BAEN 580

– Mike Lyon’s at UBC.

• Fizz Project Lab
• EUS History Wiki

– bill’s labour of luv.

Blogs

• Eric Ries’ – Lesson’s Learned” – Eric founded IMVU and is a case study for Steve Blanks “Customer Development” model. Very useful site. Post are long and detailed.
• Seth Godin’s Marketing Blog – Old School values really matter. Solve real problems. Be trustworthy.
• Iinnovate Podcast – Stanford MBA School Interviews
• Steve Blank’s Blog – Lots of Customer Development Material and 1st hand “War Stories”

Marc Andreesen’s “blog.pmarca.com” was a great Startup Resource – unfortunately no new stuff lately – and archive is available here “http://pmarca-archive.posterous.com/“

• Career Planning Posts – Must Read
• Marc Andreesen on Start-Ups- This is a category link.
• The set of “The Truth about VC’s” is very good primer .. the last one on where VC money is coming from is an “eye opener”
  • The Truth About VC’s Part 1
  • The Truth About VC’s Part 2
  • The Truth About VC’s Part 3
• The Pmarca Guide to Startups, part 4: The only thing that matters – Product/Market Fit.

Stanford Links

• Stanford E145 Main – An Undergrad Entrepreneurship Course
• E145 Textbook – Dorf & Byers “Tech Ventures”.
• Stanford EVP Educators Corner – a great resource. Ton’s of material: audio, video, and book links.

Strategic Marketing & Business Books

• Made to Stick – Chip & Dan Heath — Communications skills are very very very important. Applying their “succes” filter will help a lot.
• The Essential Drucker, Peter Drucker – This is a good survey of his material. A good starting point.
• Geoffrey Moore – Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers, …, Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution(2005)
• Clayton Christensen The Innovators Dilemma, The Innovator’s Solution, Seeing What Next, etc.
• The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t (Hardcover) by Robert I. Sutton (Author) – Life is too short. This is great advice.
• The Four Steps to the Epiphany (Paperback) – by Steven Gary Blank (Author) – A Customer Development manifesto. Very practical. Good reading list included. Unfortunately, reads like an owners manual.
• 
  What Got You Here, Won’t Get You There – by Marshall Goldsmith A book on personal skills. Contains the 20 Annoying Habits list

Market Analysis

• Apple iPod Component Margin & Geographic Breakdown

My Stuff

• Blast From the Past: Presentation Notes for “eng-fizz-mentor-night-030408″
• What the !@#$ Does Marketing Do? – A series of posts on Product Marketing.

Presentations Fall 2009

• I’m Talking About Dating — both presentations

Tools – Software

• FreeMind – Mind Mapping Software